Say goodbye to guessing what will improve win rates.

Leverage your wins and losses to develop insights that precisely align with buyers' perspectives and market realities, and uncover opportunities to boost your win rate.

Partnering with companies on 1,000s of buyer research sessions.

❝ Aha! Research’s win/loss analysis isn’t just about uncovering why people make (or not) purchases; it’s also about equipping us Product Marketers (and the entire company) with a game plan. It’s like having access to a secret playbook to win more deals. ❞

Anthony Pierri - Fletch PMM

❝ With Josh’s knack for figuring out what makes buyers tick, we Product Marketers can step up our game. With this data in hand, we can fine-tune our approach to hit the points that will resonate the most. ❞

Robert Kaminski - Fletch PMM

Failing to analyse your wins and losses properly means you're overlooking valuable insights and opportunities to win more deals.

You're attempting to interpret internal win/loss data, risking biased or ill-informed analysis and decision-making.

You're conducting buyer interviews, but missing critical insights from buyers who aren't giving you the full story.

You're collecting data that isn't actionable, leading to continued guesswork and a lack of meaningful change.

You're making changes to try and improve win rates, but aren't able to assess the effectiveness of implemented changes over time

Aha! Research can help you with your win/loss analysis by:

Allocating resources more effectively and efficiently.

Aha! Research will conduct strategic win/loss research that aligns with your growth goals, so you can make informed and data-driven decisions, as well better utilise internal resources.

Objectively analysing reasons for winning and losing

Aha! Research uses a systematized and quantifiable data analysis process so that you don't miss critical and high-impact insights and trends.

Truly understanding your customers perspective.

Aha! Research will define your buyers journey and the forces at play across this, so you can get clear and actionable insights that facilitates data-driven decision making.

Tracking important trends and changes over time.

Aha! Research provides an 'always-on' and timely interviews and reporting, so that you can effectively assess and measure the impact of implemented changes